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Brian Moore, Principal and Director of Planning at GFF, standing at a worktable reviewing site plans in a bright studio environment.

Brian Moore

AICP

Principal + Director of Planning

Planning Studio

Brian brings a balanced blend of analytical precision and creative insight to his role as Director of Planning at GFF. Practicing since 1996, he has guided a wide array of projects that include campus master planning, site analysis, urban design, and land use planning. His approach is rooted in the belief that comprehensive planning must address both quality-of-life needs and market demands for public and private clients alike. Brian’s career is marked by early achievements in architectural research, which laid the foundation for his innovative problem-solving skills. He excels at navigating zoning complexities and regulatory frameworks while inspiring his multidisciplinary teams to deliver projects that are both functional and forward-thinking. His work continues to raise the standard for planning excellence, ensuring that every project contributes positively to the communities it serves.

Brian Moore, Principal and Director of Planning at GFF, standing at a worktable reviewing site plans in a bright studio environment.

Brian brings a balanced blend of analytical precision and creative insight to his role as Director of Planning at GFF. Practicing since 1996, he has guided a wide array of projects that include campus master planning, site analysis, urban design, and land use planning. His approach is rooted in the belief that comprehensive planning must address both quality-of-life needs and market demands for public and private clients alike. Brian’s career is marked by early achievements in architectural research, which laid the foundation for his innovative problem-solving skills. He excels at navigating zoning complexities and regulatory frameworks while inspiring his multidisciplinary teams to deliver projects that are both functional and forward-thinking. His work continues to raise the standard for planning excellence, ensuring that every project contributes positively to the communities it serves.

Brian Moore is a Principal and the Director of Planning with GFF in the Planning Studio.
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    Evan Beattie

    Principal + Chief Executive Officer / Chairman
    People enjoying indoor-outdoor restaurant space with seating and activities.

    LGE – Queen Creek Mixed-Use

    Queen Creek, Arizona
    Rendering of retail and public spaces in the Henderson Avenue Mixed-Use development, emphasizing streetscape design and pedestrian connections.

    Henderson Avenue Mixed-Use

    Dallas, Texas
    Dallas Farmers Market

    Dallas Farmers Market

    Dallas, Texas

    elevating human experience

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