Retail & Hospitality
Our roots in Retail & Hospitality design trace back to the founding of our firm. Today, this expertise guides us as we continue to design spaces with unique and vibrant atmospheres.
A half-mile stretch along Henderson Avenue is prepared to claim its place as one of the great retail streets in Texas
Dallas, Texas
A dramatic roof pitch and carefully cut curtain wall make the building instantly recognizable in its context
Dallas, Texas
Our designs for Asana’s Deep Ellum interventions support a walkable and dynamic district without erasing grit and identity
Dallas, Texas
A Park Cities restaurant with an understated presence and exceptional detail, inside and out
Dallas, Texas
Designed to serve the hikers, bikers, and yogis along the Trinity River trails, Trailhead is both destination and retreat
Fort Worth, Texas
A bold reinvention of 1980s retail into a dynamic, pedestrian-friendly district
Plano, Texas
Tree-lined promenades, native greens, and café-lined streets shape a new kind of community in McKinney
McKinney, Texas
San Martin Bakery in Plano brings Guatemalan roots to life through warm materials, crafted details, and immersive design
Plano, Texas
By emphasizing a pedestrian-first design and integrating diverse uses across multiple blocks, the transformation repositions the Farmers Market as a vital piece of downtown Dallas
Dallas, Texas
GFF’s design for Saddle Creek transforms a once-shelved office park plan into a vibrant community destination blending retail, office, and recreation
Prosper, Texas
The Canyon in Oak Cliff master plan accommodates a wide range of uses while protecting the ecological assets already on site
Dallas, Texas
As a launch point for Queen Creek’s expansion, this district offers a blueprint for thoughtful, integrated development
Queen Creek, Arizona
West Love transforms a high-traffic corridor near Love Field into a pedestrian-friendly mixed-use district
Dallas, Texas
Since our founding, our firm has established a strong legacy in retail and hospitality design. Our journey began with shopping centers, where we first honed our skills in place-making, setting the stage for our future endeavors. Over the years, we have expanded our portfolio to include mixed-use developments, retail stores, restaurants, private clubs, and automotive facilities. Each project is an opportunity to create engaging environments that captivate and inspire.
GFF strives to embody soul within the design practice. One that promotes comfort, celebrates nuance & discovery, and brings people together. We enjoy the ability for a project to tell a story rooted in the community it serves. Design is a process which sorts through complex problems, and seeks simple, thoughtful solutions delivered in an artful yet intentional way. We prioritize collaboration, curiosity, and enthusiasm, and we remain focused on elevating the value of a project and how it serves its users.
This philosophy drives us to carefully consider every detail, from the layout and materials to the lighting and decor, ensuring that each space we design resonates with its users. As a multidisciplinary firm, we offer a comprehensive approach to design, encompassing planning, architecture, and interior design. This allows us to seamlessly guide projects from the initial concept through to completion, ensuring a cohesive vision throughout. Our clients trust us to deliver exceptional results, and our repeat collaborations with both boutique and national brands are a testament to our dedication and expertise.