Privacy Policy

Revised: March 2025

This Privacy Notice for Good Fulton & Farrell (doing business as “GFF,” “We,” “Us,” or “Our”), describes how and why GFF may access, collect, store, use, and/or share (“process”) Consumer (“Consumer,” “You,” or “Your”) Your personal information when You use the GFF website (“Site”), including when You:

Visit the GFF website at gff.com, or any website of GFF that links to this Privacy Notice
Engage with GFF in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this Privacy Notice will help You understand Your privacy rights and choices. GFF is responsible for making decisions about how Your personal information is processed. If You do not agree with Our policies and practices, please do not use Our Site. If You still have any questions or concerns, please contact Us using the contact form at the bottom of this page.

1. Information We Collect

1.1 Personal Information You Disclose to GFF

GFF collects personal information that You voluntarily provide to Us when You express an interest in obtaining information about GFF or our Site, when You participate in activities on the Site, or otherwise when You contact GFF.

Personal Information Provided by You. The personal information that GFF collects depends on the context of Your interactions with Us and the Site, the choices You make, and the products and features You use. The personal information GFF collects may include the following:

Names;
Phone Numbers;
Email Addresses; and
Potential other identifiable information to You.

All personal information that You provide to Us must be true, complete, and accurate, and You must notify Us of any changes to such personal information.

1.2 Information Automatically Collected

Some information — such as Your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when You visit our Site.

We automatically collect certain information when You visit, use, or navigate the Site using a service called Google Analytics. This information does not reveal Your specific identity (like Your name or contact information) but may include device and usage information, such as Your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when You use Our Site, and other technical information. This information is primarily needed to maintain the security and operation of Our Site, and for Our internal analytics and reporting purposes.

Like many businesses, GFF also collects information through cookies and similar technologies. The information We collect includes:

Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Site and which we record in log files. Depending on how You interact with Us, this log data may include Your IP address, device information, browser type, and settings and information about Your activity on the Site (such as the date/time stamps associated with Your usage, pages and files viewed, searches, and other actions You take such as which features You use), device event information (such as system activity, error reports (sometimes called “crash dumps”), and hardware settings).
Device Data. We collect device data such as information about Your computer, phone, tablet, or other device You use to access the Site. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.
Location Data. We collect location data such as information about Your device’s location, which can be either precise or imprecise. How much information We collect depends on the type and settings of the device you use to access the Site. For example, We may use GPS and other technologies to collect geolocation data that tells us Your current location (based on Your IP address). You can opt out of allowing Us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if You choose to opt out, You may not be able to use certain aspects of the Site.

2. Processing Information

We process Your information to provide, improve, and administer our Site, communicate with You, for security and fraud prevention, and to comply with law. We may also process Your information for other purposes with your consent.

We process Your personal information for a variety of reasons, depending on how You interact with our Site, including:

To deliver and facilitate delivery of Our site to the user and to process inquiries for general contact, projects, presentations, and material library submissions. We may process Your information to provide You with the requested service.

3. Cookies and Other Tracking Technologies

We may use cookies and similar tracking technologies to gather information when You interact with our Site. Some online tracking technologies help Us maintain the security of Our Site, prevent crashes, fix bugs, save Your preferences, and assist with basic site functions.

3.1 Google Analytics

We may share Your information with Google Analytics to track and analyze the use of the Site. To opt out of being tracked by Google Analytics across the Site, visit https://tools.google.com/dlpage/gaoptout. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.

4. Information Retention

We keep Your information for as long as necessary to fulfill the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep Your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process Your personal information, We will either delete or anonymize such information, or, if this is not possible (for example, because Your personal information has been stored in backup archives), then We will securely store Your personal information and isolate it from any further processing until deletion is possible.

5. Information Retention

We aim to protect Your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect Your personal information, transmission of personal information to and from our Site is at Your own risk. You should only access the Site within a secure environment.

6. Privacy Rights

Withdrawing your consent: If We are relying on Your consent to process Your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw Your consent at any time. You can withdraw Your consent at any time by contacting Us using the contact form at the bottom of this page.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If You prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If You choose to remove cookies or reject cookies, this could affect certain features or services of Our Site.

If You have questions or comments about Your privacy rights, You may contact Us using the contact form at the bottom of this page.

7. Controls For Do-Not-Track Features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting You can activate to signal Your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, GFF does not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform You about that practice in a revised version of this Privacy Notice.

California law requires Us to let You know how GFF responds to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, GFF does not respond to them at this time.

8. United States Residents – Privacy Rights

If You are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about You and how we have processed it, correct inaccuracies, get a copy of, or delete Your personal information. You may also have the right to withdraw Your consent to our processing of Your personal information. These rights may be limited in some circumstances by applicable law.

We may also collect other personal information outside of these categories through instances where You interact with GFF in person, online, or by phone or mail in the context of:

Participation in customer surveys or contests; and
Facilitation in the delivery of our Site and to respond to Your inquiries.

8.1 Sources of Personal Information

Learn more about the sources of personal information we collect in “1. Information We Collect.”

8.2 How We Use and Share Personal Information

Learn more about how we use Your personal information in the section, “2. Processing Information.”

8.3 Your Rights

You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:

Right to know whether or not we are processing your personal data;
Right to access Your personal data in a readable format;
Right to correct inaccuracies in Your personal data;
Right to request the deletion of Your personal data;
Right to obtain a copy of the personal data You previously shared with Us;
Right to opt out of the processing of Your personal data if it is used for targeted advertising (or sharing as defined under California’s privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects (“profiling”); and
Right to not face retaliation or discrimination for exercising these rights.

Depending upon the state where You live, You may also have the following rights:

Right to access the categories of personal data being processed (as permitted by applicable law, including Minnesota’s privacy law)
Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including California’s and Delaware’s privacy law)
Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including Minnesota’s and Oregon’s privacy law)
Right to review, understand, question, and correct how personal data has been profiled (as permitted by applicable law, including Minnesota’s privacy law)
Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including California’s privacy law)
Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including Florida’s privacy law)

8.4 How to Exercise Your Rights

To exercise these rights, you can contact Us by using the contact form as the bottom of this page or by written notice at:

Good Fulton & Farrell
3030 Nowitzki Way
Suite 400
Dallas, TX 75219
United States

Under certain US state data protection laws, You can designate an authorized agent to make a request on Your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on Your behalf in accordance with applicable laws.

8.5 Request Verification

Upon receiving Your request, We will need to verify Your identity to determine You are the same person about whom We have the information in Our system(s). We will only use personal information provided in Your request to verify Your identity or authority to make the request. However, if we cannot verify Your identity from the information already maintained by Us, We may request that You provide additional information for the purposes of verifying Your identity and for security or fraud-prevention purposes.

If You submit the request through an authorized agent, We may need to collect additional information to verify Your identity before processing Your request and the agent will need to provide a written and signed permission from You to submit such request on Your behalf.

8.6 Appeals

Under certain US state data protection laws, if We decline to take action regarding your request, You may appeal our decision by emailing Us using the contact form at the bottom of this page, contact an attorney of your choice, or contact the Texas Attorney General’s office. We will inform You in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If Your appeal is denied, You may submit a complaint to Your state attorney general.

8.7 California “Shine The Light” Law

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits Our users who are California residents to request and obtain from Us, once a year and free of charge, information about categories of personal information (if any) We disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which We shared personal information in the immediately preceding calendar year. If You are a California resident and would like to make such a request, please submit Your request in writing to Us by emailing Us using the contact form at the bottom of this page.

9. Privacy Policy Updates

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated “Revised” date at the top of this Privacy Notice. If We make material changes to this Privacy Notice, We may notify You either by prominently posting a notice of such changes or by directly sending You a notification. We encourage You to review this Privacy Notice frequently to be informed of how We are protecting Your information.

10. How To Contact Us

If You have questions or comments about this notice, You may email GFF using the contact form at the bottom of this page or contact GFF by mail at:

Good Fulton & Farrell
3030 Nowitzki Way
Suite 400
Dallas, TX 75219
United States

10.1 Contact Form

Please follow this link to use our contact form.