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    Aerial rendering of a two-story office and restaurant building at Assembly Park in Plano, Texas, featuring expansive glass windows, a black metal screen wrapping the upper level, and wood-accented ground-floor retail. The building is surrounded by tree-lined streets, pedestrian walkways, and surface parking.

    A bold reinvention of 1980s retail into a dynamic, pedestrian-friendly district

    Assembly Park Mixed-Use

    Triten Real Estate retained GFF’s services in 2020 to lead the zoning change of Assembly Park. Located in an opportunity zone in north Plano, on the west side of US-75 at Spring Creek, Assembly Park transforms the former Market Square Mall into a new mixed-use community development.

    GFF was engaged to be the Architect-of-Record working with Design Architect, Michael Hsu Office of Architecture, on the creative office core and shell and restaurant core and shell buildings, with Agent Architecture leading the design of the creative office interiors. The existing mall building, a 300,000 SF structure built in the 1980’s on a 26-acre site, was carefully redesigned to include 175,000 GSF of creative office space carved from the western portion of the mall. Two new restaurants line the site’s entrance from Spring Creek Parkway. At the center of the development is a half-acre park space and a dedicated children’s park both activated by the surrounding uses and a hike and bike trail along the perimeter of the site. The west end of the existing mall was demolished to allow for the creation of 305 multifamily units designed by GFF.

    Parking is accommodated along the site’s northern edge, creating a pedestrian friendly environment.

    Perspective rendering from a covered patio at Assembly Park, showing outdoor dining tables overlooking a landscaped plaza with walking paths, planted seating areas, and a children's play zone. In the background, retail storefronts and a stage structure provide an active gathering space.
    Perspective rendering from a covered patio at Assembly Park, showing outdoor dining tables overlooking a landscaped plaza with walking paths, planted seating areas, and a children's play zone. In the background, retail storefronts and a stage structure provide an active gathering space.
    Elevated rendering of Assembly Park’s central streetscape, featuring a children’s play area with modern climbing structures, a large open green space with seating, and a fitness lawn where people are gathered for outdoor activities. Tree-lined streets, pedestrian walkways, and surrounding buildings frame the vibrant public realm.
    Elevated rendering of Assembly Park’s central streetscape, featuring a children’s play area with modern climbing structures, a large open green space with seating, and a fitness lawn where people are gathered for outdoor activities. Tree-lined streets, pedestrian walkways, and surrounding buildings frame the vibrant public realm.
    Street-level rendering of contemporary multifamily residences at Assembly Park, featuring a row of gabled buildings clad in a mix of stone, metal panels, and large windows. A landscaped streetscape with parked cars, bikers, and pedestrians enhances the walkability of the area. In the foreground, a pool and lounge space are enclosed by a low fence.
    Street-level rendering of contemporary multifamily residences at Assembly Park, featuring a row of gabled buildings clad in a mix of stone, metal panels, and large windows. A landscaped streetscape with parked cars, bikers, and pedestrians enhances the walkability of the area. In the foreground, a pool and lounge space are enclosed by a low fence.

    View More Projects

    • Designed to serve the hikers, bikers, and yogis along the Trinity River trails, Trailhead is both destination and retreat

      Trailhead

      Fort Worth, Texas

    • A Park Cities restaurant with an understated presence and exceptional detail, inside and out

      R+D Kitchen

      Dallas, Texas

    • Exterior A The Mockingbird

      A dramatic roof pitch and carefully cut curtain wall make the building instantly recognizable in its context

      The Mockingbird

      Dallas, Texas

    • San Martin Bakery in Plano brings Guatemalan roots to life through warm materials, crafted details, and immersive design

      San Martin Bakery — Plano

      Plano, Texas

    Our People

    • Scott Kanaga

      Associate Principal
      Studio Director
    • Sara Good

      Associate Principal
      Studio Director
    • Andrew Adkison

      Associate Principal
      Director of AI
    • Alix Rios

      Associate Principal
      Studio Director
    • Beth Schmidt

      Associate
      Senior Design Leader
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    • Dallas

      3030 Nowitzki Way, Suite 400
      Dallas, Texas 75219

      +1 (214) 303-1500

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    • Fort Worth

      1701 River Run, Suite 800
      Fort Worth, Texas 76107

      +1 (817) 303-1500

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      114 West 7th Street, Suite 200
      Austin, Texas 78701

      +1 (512) 807-0433

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