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Assembly Park Mixed-Use

A bold reinvention of 1980s retail into a dynamic, pedestrian-friendly district

Project Brief

Triten Real Estate retained GFF’s services in 2020 to lead the zoning change of Assembly Park. Located in an opportunity zone in north Plano, on the west side of US-75 at Spring Creek, Assembly Park transforms the former Market Square Mall into a new mixed-use community development.

GFF was engaged to be the Architect-of-Record working with Design Architect, Michael Hsu Office of Architecture, on the creative office core and shell and restaurant core and shell buildings, with Agent Architecture leading the design of the creative office interiors. The existing mall building, a 300,000 SF structure built in the 1980’s on a 26-acre site, was carefully redesigned to include 175,000 GSF of creative office space carved from the western portion of the mall. Two new restaurants line the site’s entrance from Spring Creek Parkway. At the center of the development is a half-acre park space and a dedicated children’s park both activated by the surrounding uses and a hike and bike trail along the perimeter of the site. The west end of the existing mall was demolished to allow for the creation of 305 multifamily units designed by GFF.

Parking is accommodated along the site’s northern edge, creating a pedestrian friendly environment.

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Retail & Hospitality

Retail & Hospitality

Rendering of retail and public spaces in the Henderson Avenue Mixed-Use development, emphasizing streetscape design and pedestrian connections.

Henderson Avenue Mixed-Use

Dallas, Texas
A spacious dining area at San Martin Bakery in Plano, Texas, featuring wood furnishings, lush greenery, woven pendant lighting, and large arched openings.

San Martin Bakery — Plano

Plano, Texas

elevating human experience

and strengthening community

through our craft

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  • Dallas
  • Dallas

3030 Nowitzki Way
Suite 400
Dallas, TX 75219
(214) 303-1500

  • Austin
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114 West 7th Street
Suite 200
Austin, Texas 78701
(512) 807-0433

  • Fort Worth
  • Fort Worth

1701 River Run
Suite 800
Fort Worth, Texas 76107
(817) 303-1500

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