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Asana Partners – Deep Ellum

Our designs for Asana’s Deep Ellum interventions support a walkable and dynamic district without erasing grit and identity

Project Brief

Asana Partners is collaborating with GFF and Land Design to transform and repurpose several key properties along Main Street in the Deep Ellum district of Dallas into a vibrant retail and restaurant development.  The building improvements add texture, scale, and depth to buildings that were previously background utilitarian structures. Renovations include added storefronts, canopies, and lighting to open the buildings and provide more of a connection to new exterior functional spaces and to the street.  Other interventions include outdoor decorative and specialty lighting, signage and graphics, landscaping, seating, and site features such as canopies and shade structures.  These improvements create comfortable places for people between the buildings while maintaining the eclectic style and feel of the Deep Ellum neighborhood.

Retail & Hospitality

Perspective rendering from a covered patio at Assembly Park, showing outdoor dining tables overlooking a landscaped plaza with walking paths, planted seating areas, and a children's play zone. In the background, retail storefronts and a stage structure provide an active gathering space.

A bold reinvention of 1980s retail into a dynamic, pedestrian-friendly district

Assembly Park Mixed-Use

Plano, Texas

By emphasizing a pedestrian-first design and integrating diverse uses across multiple blocks, the transformation repositions the Farmers Market as a vital piece of downtown Dallas

Dallas Farmers Market

Dallas, Texas

People enjoying indoor-outdoor restaurant space with seating and activities.

As a launch point for Queen Creek’s expansion, this district offers a blueprint for thoughtful, integrated development

LGE – Queen Creek Mixed-Use

Queen Creek, Arizona

Visualization of Henderson Avenue buildings with diverse architectural styles, creating unique experiences within a unified mixed-use project.

A quarter-mile stretch along Henderson Avenue is prepared to claim its place as one of the great retail streets in Texas

Henderson Avenue Mixed-Use

Dallas, Texas

Our People

Scott Kanaga

Associate Principal
Studio Director

Sara Good

Associate Principal
Studio Director

Andrew Adkison

Associate Principal
Director of AI

Alix Rios

Associate Principal
Studio Director

Beth Schmidt

Associate
Senior Design Leader
Contact
Ready to do something memorable together?
Let's Collaborate.

elevating human experience

and strengthening community

through our craft

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  • Dallas
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3030 Nowitzki Way
Suite 400
Dallas, Texas 75219
(214) 303-1500

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114 West 7th Street
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Austin, Texas 78701
(512) 807-0433

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1701 River Run
Suite 800
Fort Worth, Texas 76107
(817) 303-1500

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