Beth Schmidt

Beth is a Senior Design Leader at GFF whose passion for experiential design and innovative collaboration has redefined our understanding of interior spaces. Prior to joining GFF, she played a key role in international airport design, contributing to significant projects in Charlotte, San Francisco, and Shenzhen. Since coming on board in 2022, Beth has swiftly made her mark by driving strategic pursuits and leading the design of GFF’s dynamic new headquarters and associated shared amenities. Her work is characterized by a commitment to creating atmospheres that elicit deep emotional responses, whether that be inspiration, joy, or reflection, and her creative vision extends into her personal life where she nurtures the imaginative spirit of her two daughters.