Beth Schmidt

NCIDQ

Associate + Senior Design Leader

Senior Design Studio

Beth Schmidt, RID is a licensed Interior Designer whose award-winning body of work spans a wide range of scales, from AIA-recognized residences to airport terminals encompassing millions of square feet. Passionate about conceptual storytelling and spatial choreography, Beth approaches every project as an opportunity to dissolve the boundaries between interior and exterior space—prioritizing user response and emotion over aesthetics alone.

A summa cum laude graduate of the University of Texas at Arlington, Beth joined GFF in 2022 and now leads highly collaborative design efforts across multiple sectors as an Associate and Senior Design Leader. Her unique expertise continues to expand GFF’s presence in hospitality and experiential design, while also shaping the firm’s own workplace—both physically and culturally.

Beth Schmidt, RID, Associate and Senior Design Leader at GFF, seated on a bench in a tall stone-clad lobby, looking upward toward architectural lighting above.

Beth Schmidt, RID is a licensed Interior Designer whose award-winning body of work spans a wide range of scales, from AIA-recognized residences to airport terminals encompassing millions of square feet. Passionate about conceptual storytelling and spatial choreography, Beth approaches every project as an opportunity to dissolve the boundaries between interior and exterior space—prioritizing user response and emotion over aesthetics alone.

A summa cum laude graduate of the University of Texas at Arlington, Beth joined GFF in 2022 and now leads highly collaborative design efforts across multiple sectors as an Associate and Senior Design Leader. Her unique expertise continues to expand GFF’s presence in hospitality and experiential design, while also shaping the firm’s own workplace—both physically and culturally.