GFF Victory Park Headquarters

We believe in the enduring value of built space, the physical connection it brings, and the ability for buildings to enhance the human experience. The design of our own office exhibits this conviction while focusing on reimagining the workplace into a space that celebrates both our unique location in Victory Park and our teams within. Serving as our headquarters, this space was charged to reflect our firm’s hospitality and design-forward identity as well as reframe collaborative processes. With sustainability in mind, we challenged ourselves to be good stewards of what already existed, minimizing demolition and saving elements that supported the new design direction. This led us to embrace the pebble-like building footprint, guiding sweeping design moves that ripple and reflect through the interior space, each curve a conscious move, transcending trend and originating from the building itself.