WileyX

Wiley X, a veteran-founded and family-owned organization, is renowned for creating the world’s best protective eyewear for military personnel, first responders, and professional athletes. GFF was commissioned to design their new 65,000-square-foot headquarters in Frisco, Texas, reflecting Wiley X’s mission and instilling qualities of “strength,” “protection,” and “trust” into the space.

The design emphasizes a bold and confident entry, using authentic materials to create a true sense of arrival. The lobby features a large LED screen for custom content display and an adjacent boardroom where clients can interact with Wiley X gear. Key design elements like flooring material changes and dark textured accents enhance wayfinding throughout the space.