Skip to content
Firm Profile
  • About
  • History
  • Awards
  • Clients
  • About
  • History
  • Awards
  • Clients
  • Firm Profile
  • Firm Profile
  • About
  • History
  • Awards
  • Clients
  • About
  • History
  • Awards
  • Clients
What We Do
  • Architecture
  • Interior Design
  • Planning
  • Zoning Entitlements
  • Historic Preservation
  • Architecture
  • Interior Design
  • Planning
  • Zoning Entitlements
  • Historic Preservation
  • What We Do
  • What We Do
  • Architecture
  • Interior Design
  • Planning
  • Zoning Entitlements
  • Historic Preservation
  • Architecture
  • Interior Design
  • Planning
  • Zoning Entitlements
  • Historic Preservation
Our Approach
  • Mission & Values
  • Design Maxims
  • Sustainability
  • Mission & Values
  • Design Maxims
  • Sustainability
  • Our Approach
  • Our Approach
  • Mission & Values
  • Design Maxims
  • Sustainability
  • Mission & Values
  • Design Maxims
  • Sustainability
Projects
  • Civic / Municipal
  • Cultural / Arts
  • K-12 & Higher Education
  • Faith & Community
  • Mixed-Use & Multifamily
  • Office & Workplace
  • Retail & Hospitality
  • Civic / Municipal
  • Cultural / Arts
  • K-12 & Higher Education
  • Faith & Community
  • Mixed-Use & Multifamily
  • Office & Workplace
  • Retail & Hospitality
  • Projects
  • Projects
  • Civic / Municipal
  • Cultural / Arts
  • K-12 & Higher Education
  • Faith & Community
  • Mixed-Use & Multifamily
  • Office & Workplace
  • Retail & Hospitality
  • Civic / Municipal
  • Cultural / Arts
  • K-12 & Higher Education
  • Faith & Community
  • Mixed-Use & Multifamily
  • Office & Workplace
  • Retail & Hospitality
The Latest
  • Firm News
  • Firm News
  • The Latest
  • The Latest
  • Firm News
  • Firm News
Who We Are
  • People
  • Offices
  • Board Service
  • People
  • Offices
  • Board Service
  • Who We Are
  • Who We Are
  • People
  • Offices
  • Board Service
  • People
  • Offices
  • Board Service
Join Our Team
  • Careers
  • Internships
  • Careers
  • Internships
  • Join Our Team
  • Join Our Team
  • Careers
  • Internships
  • Careers
  • Internships
Contact Us
  • General Inquiries
  • New Project Opportunities
  • Continuing Education
  • Vendor & Product Opportunities
  • General Inquiries
  • New Project Opportunities
  • Continuing Education
  • Vendor & Product Opportunities
  • Contact Us
  • Contact Us
  • General Inquiries
  • New Project Opportunities
  • Continuing Education
  • Vendor & Product Opportunities
  • General Inquiries
  • New Project Opportunities
  • Continuing Education
  • Vendor & Product Opportunities

Assembly Park Mixed-Use

A bold reinvention of 1980s retail into a dynamic, pedestrian-friendly district

Aerial rendering of a two-story office and restaurant building at Assembly Park in Plano, Texas, featuring expansive glass windows, a black metal screen wrapping the upper level, and wood-accented ground-floor retail. The building is surrounded by tree-lined streets, pedestrian walkways, and surface parking.
Aerial rendering of a two-story office and restaurant building at Assembly Park in Plano, Texas, featuring expansive glass windows, a black metal screen wrapping the upper level, and wood-accented ground-floor retail. The building is surrounded by tree-lined streets, pedestrian walkways, and surface parking.
Perspective rendering from a covered patio at Assembly Park, showing outdoor dining tables overlooking a landscaped plaza with walking paths, planted seating areas, and a children's play zone. In the background, retail storefronts and a stage structure provide an active gathering space.
Perspective rendering from a covered patio at Assembly Park, showing outdoor dining tables overlooking a landscaped plaza with walking paths, planted seating areas, and a children's play zone. In the background, retail storefronts and a stage structure provide an active gathering space.
Elevated rendering of Assembly Park’s central streetscape, featuring a children’s play area with modern climbing structures, a large open green space with seating, and a fitness lawn where people are gathered for outdoor activities. Tree-lined streets, pedestrian walkways, and surrounding buildings frame the vibrant public realm.
Elevated rendering of Assembly Park’s central streetscape, featuring a children’s play area with modern climbing structures, a large open green space with seating, and a fitness lawn where people are gathered for outdoor activities. Tree-lined streets, pedestrian walkways, and surrounding buildings frame the vibrant public realm.
Street-level rendering of contemporary multifamily residences at Assembly Park, featuring a row of gabled buildings clad in a mix of stone, metal panels, and large windows. A landscaped streetscape with parked cars, bikers, and pedestrians enhances the walkability of the area. In the foreground, a pool and lounge space are enclosed by a low fence.
Street-level rendering of contemporary multifamily residences at Assembly Park, featuring a row of gabled buildings clad in a mix of stone, metal panels, and large windows. A landscaped streetscape with parked cars, bikers, and pedestrians enhances the walkability of the area. In the foreground, a pool and lounge space are enclosed by a low fence.

Project Brief

Triten Real Estate retained GFF’s services in 2020 to lead the zoning change of Assembly Park. Located in an opportunity zone in north Plano, on the west side of US-75 at Spring Creek, Assembly Park transforms the former Market Square Mall into a new mixed-use community development. GFF was engaged to be the Architect-of-Record working with Design Architect, Michael Hsu Office of Architecture, on the creative office core and shell and restaurant core and shell buildings, with Agent Architecture leading the design of the creative office interiors. The existing mall building, a 300,000 SF structure built in the 1980’s on a 26-acre site, was carefully redesigned to include 175,000 GSF of creative office space carved from the western portion of the mall. Two new restaurants line the site’s entrance from Spring Creek Parkway. At the center of the development is a half-acre park space and a dedicated children’s park both activated by the surrounding uses and a hike and bike trail along the perimeter of the site. The west end of the existing mall was demolished to allow for the creation of 305 multifamily units designed by GFF. Parking is accommodated along the site’s northern edge, creating a pedestrian friendly environment.

Retail & Hospitality

Visualization of boutique retail buildings along Henderson Avenue, highlighting streetscape design and pedestrian-friendly features in a mixed-use environment.

A half-mile stretch along Henderson Avenue is prepared to claim its place as one of the great retail streets in Texas

Henderson Avenue Mixed-Use

Dallas, Texas

A Park Cities restaurant with an understated presence and exceptional detail, inside and out

R+D Kitchen

Dallas, Texas

Exterior A The Mockingbird

A dramatic roof pitch and carefully cut curtain wall make the building instantly recognizable in its context

The Mockingbird

Dallas, Texas

San Martin Bakery in Plano brings Guatemalan roots to life through warm materials, crafted details, and immersive design

San Martin Bakery — Plano

Plano, Texas

Our People

Scott Kanaga

Associate Principal
Studio Director

Sara Good

Associate Principal
Studio Director

Andrew Adkison

Associate Principal
Director of AI

Alix Rios

Associate Principal
Studio Director

Beth Schmidt

Associate
Senior Design Leader

Erin Nies

Associate
Senior Project Leader

elevating human experience

and strengthening community

through our craft

  • Follow Us On Instagram
  • Follow Us On Instagram
  • Dallas
  • Dallas

3030 Nowitzki Way
Suite 400
Dallas, TX 75219
(214) 303-1500

  • Austin
  • Austin

114 West 7th Street
Suite 200
Austin, Texas 78701
(512) 807-0433

  • Fort Worth
  • Fort Worth

1701 River Run
Suite 800
Fort Worth, Texas 76107
(817) 303-1500

  • Privacy Policy
  • Privacy Policy
We use cookies to enhance your experience on this site. By browsing our website, you agree to our cookie usage. No personal details are stored in the process.