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This is how to style standard menu items with this color. Top headings use our subtle color while main menu items are in our high contrast color.
Every color has four color options for linework. Use these colors (and linework in general) to create structure, and do it intentionally.Â
Captions should be small and subtle. For True Black, use (variable not found). This allows the caption to be visible, but avoids making it a domineering element.
If you need a colorful intro for True Black using our serif font, Freight, use #bad9c5.
Our “standard” text color for True Black is #f0ebe8. Unless you need a colorful, high contrast, or subtle block of text in your layout, this is the color you should use.
Our contrast color is always True Black or True White. Our “contrast” text color in this case is #ffffff. Use it in good health.Â
Sometimes you might want to use a subtle color with True Black as a way of including a soft note, quiet quote, or something different. Use #6b6767.
The Standard Button uses colors specifically designed for True Black. The Transparent Button allows the color to come through. The Contrast Button makes the button as visible as possible. The True Black Button is for use elsewhere.
When you need a shade that is a touch lighter or darker than True Black, use one of the two shades below.
We think this is the closest match to True Black in the Prisma Color Market collection.
If you’re looking for True Black in a color wheel, go with one of the following options from the Pantone and Benjamin Moore color wheels.
This is the full list of hex codes used on this page. Drag and copy any hex code that you need.