Deep Red

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HEX

#C3240F

Logo Color

Only True Black or True White can be used as the logo color. When placing a logo on top of Deep Red, use True White.

Menu Colors

This is how to style standard menu items with this color. Top headings use our subtle color while main menu items are in our high contrast color.

Linework

Every color has four color options for linework. Use these colors (and linework in general) to create structure, and do it intentionally. 

Standard Linework

#ffffff

Subtle Linework

#ffffff

Contrast Linework

#ffffff

Edge Linework

#b0200e

Text Colors

Captions should be small and subtle. For Deep Red, use (variable not found). This allows the caption to be visible, but avoids making it a domineering element.

If you need a colorful intro for Deep Red using our serif font, Freight, use #ffffff.

Our “standard” text color for Deep Red is #ffffff. Unless you need a colorful, high contrast, or subtle block of text in your layout, this is the color you should use.

Our contrast color is always True Black or True White. Our “contrast” text color in this case is #ffffff. Use it in good health. 

Sometimes you might want to use a subtle color with Deep Red as a way of including a soft note, quiet quote, or something different. Use #ffffff.

Color Pairings

These are the best standard colors to pair with Deep Red. Use these colors to create intentionally styled graphics.

No Colors Selected

Button Styles

The Standard Button uses colors specifically designed for Deep Red. The Transparent Button allows the color to come through. The Contrast Button makes the button as visible as possible. The Deep Red Button is for use elsewhere.

Standard Button

Transparent Button

Contrast Button

Deep Red Button

Shades

When you need a shade that is a touch lighter or darker than Deep Red, use one of the two shades below.

Lighter

#c93927

Darker

#b0200e

Prisma Marker

PM-0

Prisma Name

We think this is the closest match to Deep Red in the Prisma Color Market collection.

Pantone / Paint

If you’re looking for Deep Red in a color wheel, go with one of the following options from the Pantone and Benjamin Moore color wheels.

Hex Codes

This is the full list of hex codes used on this page. Drag and copy any hex code that you need.

Background - Lighter

#c93927

Background - Darker

#b0200e

Logo

#ffffff

Logo (Hover)

#ffffff

Linework - Standard

#ffffff

Linework - Contrast

#ffffff

Linework - Subtle

#ffffff

Text - Standard

#ffffff

Text - Contrast

#ffffff

Text - Subtle

#ffffff

Text - Color

#ffffff

Selection - Background

#000000

Selection - Text

#ffffff

Hyperlink - Standard

#ffffff

Hyperlink - Standard (Active)

#ffffff

Hyperlink - Standard (Hover)

#ffffff

Hyperlink - Subtle

#ffffff

Hyperlink - Subtle (Active)

#ffffff

Hyperlink - Subtle (Hover)

#ffffff

Button - Background

#ffffff

Button - Background (Hover)

#ffffff

Button - Outline

#ffffff

Button - Outline (Hover)

#ffffff

Button - Text

#000000

Button - Text (Hover)

#000000

Color Library

Deep Red

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Use the + sign to copy hex code

Primary Colors

Brunswick

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Off Brunswick

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Ash Grey

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Burnt Teal

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Hyper Green

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Neutrals

True White

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Off White

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Shade

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Timberwolf

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Silver

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Dark Grey

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Charcoal

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Off Black

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True Black

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Background Colors

True White

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Off White

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Off Black

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True Black

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Hyperlinks

Hyper Green

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Hyper Red

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Hyper Blue

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Hyper Gold

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Historic Colors

Original Green

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Hyper Gold

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Brunswick

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Teal / Water

Burnt Teal

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Hyper Teal

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Lagoon Teal

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Tropical Teal

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Muted Teal

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Aqua Teal

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Ash Grey

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Azure Teal

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Nature / Environmental

Brunswick

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Original Green

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Hyper Green

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Willow

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Sagebrush

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Lichen

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Frosted Glass

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Dew

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Earth / Wood

Marigold

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Hyper Gold

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Terracotta

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Burnt Oak

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Sandstone

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Parchment

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Off White

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Red / Pink

Hyper Red

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Deep Red

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Oxblood

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Pink 1

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Pink 2

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Pink 3

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Pink 4

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Blue / Blueprint

Hyper Blue

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Midnight Blue

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Royal Blue

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Slate Blue

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Shadow Blue

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Mist Blue

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Off White

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