Hyper Green was introduced to bring high-visibility clarity to our architectural documentation. Developed to stand out within dense technical text, it is a high-chroma extension of our primary identity: found within the same Pantone family as Brunswick. As a member of our “Hyper” palette, it serves as a primary signifier for interactivity and navigation, ensuring that critical data and digital links are immediately identifiable.
This is how to style standard menu items with this color. Top headings use our subtle color while main menu items are in our high contrast color.
Every color has four color options for linework. Use these colors (and linework in general) to create structure, and do it intentionally.Â
Captions should be small and subtle. For Hyper Green, use (variable not found). This allows the caption to be visible, but avoids making it a domineering element.
If you need a colorful intro for Hyper Green using our serif font, Freight, use #2c3639.
Hyper Green functions as the firm’s primary tool for emphasis and digital direction. While Brunswick provides the sophisticated foundation of our brand, Hyper Green provides the necessary energy to navigate complex information. With research and curation assisted by Josh Hafel, this color was selected for its unique ability to retain its vivid “greenness” even in small-scale applications like footnotes or technical annotations. It bridges the gap between traditional architectural drafting and modern digital interface design, acting as a vibrant signal in a sea of monochromatic text.
In application, Hyper Green is reserved for moments that require immediate action or focus. It is the lead color in our “Hyper” group: a set of high-contrast tones including Blue, Red, and Gold: specifically designed for hyperlinks and navigational elements. Its shared lineage with Brunswick ensures that even at its most intense, the brand remains cohesive and grounded. By using Hyper Green for structural highlights and digital calls to action, we maintain a visual hierarchy that is both high-energy and deeply rooted in the firm’s heritage.
Our “standard” text color for Hyper Green is #faf7f5. Unless you need a colorful, high contrast, or subtle block of text in your layout, this is the color you should use.
Our contrast color is always True Black or True White. Our “contrast” text color in this case is #ffffff. Use it in good health.Â
Sometimes you might want to use a subtle color with Hyper Green as a way of including a soft note, quiet quote, or something different. Use #154734.
The Standard Button uses colors specifically designed for Hyper Green. The Transparent Button allows the color to come through. The Contrast Button makes the button as visible as possible. The Hyper Green Button is for use elsewhere.
When you need a shade that is a touch lighter or darker than Hyper Green, use one of the two shades below.
We think this is the closest match to Hyper Green in the Prisma Color Market collection.
If you’re looking for Hyper Green in a color wheel, go with one of the following options from the Pantone and Benjamin Moore color wheels.
This is the full list of hex codes used on this page. Drag and copy any hex code that you need.