Off White is the primary digital canvas for the GFF brand. It was introduced specifically to soften the harshness of True White: providing a sophisticated, warm-toned background for almost every digital application.
This is how to style standard menu items with this color. Top headings use our subtle color while main menu items are in our high contrast color.
Every color has four color options for linework. Use these colors (and linework in general) to create structure, and do it intentionally.Â
Captions should be small and subtle. For Off White, use (variable not found). This allows the caption to be visible, but avoids making it a domineering element.
If you need a colorful intro for Off White using our serif font, Freight, use #2c5948.
Off White serves as the essential atmospheric “breathing room” within our digital and marketing collateral. Its subtle warmth provides a professional finish that feels intentional and curated: acting as a soft, matte stage for our primary brand colors to shine. Unlike the starkness of paper, Off White possesses a gentle depth that makes our documentation feel more like a physical presentation than a digital file. It is the invisible workhorse of our neutral palette: reducing eye strain and improving the overall readability of our content.
In application, Off White should be used as the standard background for websites, presentations, and digital reports. It provides a luxurious contrast when paired with Brunswick and Burnt Teal, allowing those deeper tones to feel more grounded and less abrasive. By utilizing Off White as our digital baseline, we signal a commitment to quality and comfort in the user experience. It is a subtle shift that has a profound impact: transforming a simple layout into a cohesive brand experience that feels as thoughtful and deliberate as the architecture we create.
Our “standard” text color for Off White is #1a1a1a. Unless you need a colorful, high contrast, or subtle block of text in your layout, this is the color you should use.
Our contrast color is always True Black or True White. Our “contrast” text color in this case is #000000. Use it in good health.Â
Sometimes you might want to use a subtle color with Off White as a way of including a soft note, quiet quote, or something different. Use #c4c1bd.
The Standard Button uses colors specifically designed for Off White. The Transparent Button allows the color to come through. The Contrast Button makes the button as visible as possible. The Off White Button is for use elsewhere.
When you need a shade that is a touch lighter or darker than Off White, use one of the two shades below.
We think this is the closest match to Off White in the Prisma Color Market collection.
If you’re looking for Off White in a color wheel, go with one of the following options from the Pantone and Benjamin Moore color wheels.
This is the full list of hex codes used on this page. Drag and copy any hex code that you need.