Brunswick is our primary brand color, a purposeful homage to our 1982 roots. By evolving the original hue, we’ve created a shade that honors our founding legacy while reflecting the forward-thinking firm we are today.
This is how to style standard menu items with this color. Top headings use our subtle color while main menu items are in our high contrast color.
Every color has four color options for linework. Use these colors (and linework in general) to create structure, and do it intentionally.
Captions should be small and subtle. For Brunswick, use (variable not found). This allows the caption to be visible, but avoids making it a domineering element.
If you need a colorful intro for Brunswick using our serif font, Freight, use #3d995d.
Brunswick is the primary color of GFF Design. It should be used in approximately 60 to 80 percent of all applications where color is required, serving as the dominant visual anchor across print, digital, environmental graphics, and presentations.
The selection of Brunswick is intentional. It honors the firm’s original green color established at our founding in 1982, reinforcing continuity and long-term identity. In reestablishing a green as our primary color, we chose to move away from the marigold palette used between 2000 and 2023, returning to a tone that reflects stability, depth, and the firm’s legacy.
Brunswick should lead. Supporting colors may complement it, but never compete with it.
Our “standard” text color for Brunswick is #e7e0db. Unless you need a colorful, high contrast, or subtle block of text in your layout, this is the color you should use.
Our contrast color is always True Black or True White. Our “contrast” text color in this case is #ffffff. Use it in good health.
Sometimes you might want to use a subtle color with Brunswick as a way of including a soft note, quiet quote, or something different. Use #8aa39a.
The Standard Button uses colors specifically designed for Brunswick. The Transparent Button allows the color to come through. The Contrast Button makes the button as visible as possible. The Brunswick Button is for use elsewhere.
When you need a shade that is a touch lighter or darker than Brunswick, use one of the two shades below.
We think this is the closest match to Brunswick in the Prisma Color Market collection.
If you’re looking for Brunswick in a color wheel, go with one of the following options from the Pantone and Benjamin Moore color wheels.
This is the full list of hex codes used on this page. Drag and copy any hex code that you need.