Silver

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed feugiat augue in ligula tincidunt laoreet. Integer dapibus dictum posuere. Integer non dolor pretium, pretium tellus ac, bibendum sapien. Nam vestibulum egestas lacinia. Vivamus rhoncus imperdiet erat, vitae dapibus tortor porttitor et.

HEX

#c4c1bd

RGB

196

193

189

CMYK

23

20

22

0

Logo Color

Only True Black or True White can be used as the logo color. When placing a logo on top of Silver, use True Black.

Menu Colors

This is how to style standard menu items with this color. Top headings use our subtle color while main menu items are in our high contrast color.

Linework

Every color has four color options for linework. Use these colors (and linework in general) to create structure, and do it intentionally. 

Standard Linework

#e7e0db

Subtle Linework

#6b6767

Contrast Linework

#000000

Edge Linework

#c4c1bd

Text Colors

Captions should be small and subtle. For Silver, use (variable not found). This allows the caption to be visible, but avoids making it a domineering element.

If you need a colorful intro for Silver using our serif font, Freight, use #000000.

Our “standard” text color for Silver is #2e2e2e. Unless you need a colorful, high contrast, or subtle block of text in your layout, this is the color you should use.

Our contrast color is always True Black or True White. Our “contrast” text color in this case is #000000. Use it in good health. 

Sometimes you might want to use a subtle color with Silver as a way of including a soft note, quiet quote, or something different. Use #6b6767.

Color Pairings

These are the best standard colors to pair with Silver. Use these colors to create intentionally styled graphics.

No Colors Selected

Button Styles

The Standard Button uses colors specifically designed for Silver. The Transparent Button allows the color to come through. The Contrast Button makes the button as visible as possible. The Silver Button is for use elsewhere.

Standard Button

Transparent Button

Contrast Button

Shades

When you need a shade that is a touch lighter or darker than Silver, use one of the two shades below.

Lighter

#cbc7c4

Darker

#b2aeab

Prisma Marker

PM-0

Prisma Name

We think this is the closest match to Silver in the Prisma Color Market collection.

Pantone / Paint

If you’re looking for Silver in a color wheel, go with one of the following options from the Pantone and Benjamin Moore color wheels.

Hex Codes

This is the full list of hex codes used on this page. Drag and copy any hex code that you need.

Background - Lighter

#cbc7c4

Background - Darker

#b2aeab

Logo

#000000

Logo (Hover)

#000000

Linework - Standard

#e7e0db

Linework - Contrast

#000000

Linework - Subtle

#6b6767

Text - Standard

#2e2e2e

Text - Contrast

#000000

Text - Subtle

#6b6767

Text - Color

#000000

Selection - Background

#ffffff

Selection - Text

#000000

Hyperlink - Standard

#000000

Hyperlink - Standard (Active)

#000000

Hyperlink - Standard (Hover)

#000000

Hyperlink - Subtle

#000000

Hyperlink - Subtle (Active)

#000000

Hyperlink - Subtle (Hover)

#000000

Button - Background

#6b6767

Button - Background (Hover)

#615d5d

Button - Outline

#6b6767

Button - Outline (Hover)

#615d5d

Button - Text

#ffffff

Button - Text (Hover)

#ffffff

Color Library

Silver

L

D

Use the + sign to copy hex code

Primary Colors

Brunswick

L

D

Off Brunswick

L

D

Ash Grey

L

D

Burnt Teal

L

D

Hyper Green

L

D

Neutrals

True White

L

D

Off White

L

D

Shade

L

D

Timberwolf

L

D

Silver

L

D

Dark Grey

L

D

Charcoal

L

D

Off Black

L

D

True Black

L

D

Background Colors

True White

L

D

Off White

L

D

Off Black

L

D

True Black

L

D

Hyperlinks

Hyper Green

L

D

Hyper Red

L

D

Hyper Blue

L

D

Hyper Gold

L

D

Historic Colors

Original Green

L

D

Hyper Gold

L

D

Brunswick

L

D

Teal / Water

Burnt Teal

L

D

Hyper Teal

L

D

Lagoon Teal

L

D

Tropical Teal

L

D

Muted Teal

L

D

Aqua Teal

L

D

Ash Grey

L

D

Azure Teal

L

D

Nature / Environmental

Brunswick

L

D

Original Green

L

D

Hyper Green

L

D

Willow

L

D

Sagebrush

L

D

Lichen

L

D

Frosted Glass

L

D

Dew

L

D

Earth / Wood

Marigold

L

D

Hyper Gold

L

D

Terracotta

L

D

Burnt Oak

L

D

Sandstone

L

D

Parchment

L

D

Off White

L

D

Red / Pink

Hyper Red

L

D

Deep Red

L

D

Oxblood

L

D

Pink 1

L

D

Pink 2

L

D

Pink 3

L

D

Pink 4

L

D

Blue / Blueprint

Hyper Blue

L

D

Midnight Blue

L

D

Royal Blue

L

D

Slate Blue

L

D

Shadow Blue

L

D

Mist Blue

L

D

Off White

L

D