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    This 23-story residential tower creates a compelling connection between the vibrant Victory Park entertainment district and the city skyline

    The Ascent

    Constructed in the heart of the Victory entertainment district, The Ascent is Greystar’s 23-story, 300-unit, entrée into the luxury high-rise residential market in Dallas. GFF was tasked by this sophisticated client to create a warmer “Texan” aesthetic to respond to this unique site at an urban scale. The development includes ground floor restaurant space just off the American Airlines Center plaza and activates the street for pre-game and post-game fare. An amenity level on the sixth floor incorporates a pool cantilevered over North Houston Street. A rooftop fitness studio and patio area provides views toward the Downtown skyline, Uptown and the Margaret Hunt Hill Bridge.

    The Ascent – Exterior A – GFF
    The Ascent – Exterior A – GFF
    The Ascent – Exterior B – GFF
    The Ascent – Exterior B – GFF
    The Ascent – Exterior C – GFF
    The Ascent – Exterior C – GFF
    The Ascent – Pool Deck A – GFF
    The Ascent – Pool Deck A – GFF
    The Ascent – Pool Deck B – GFF
    The Ascent – Pool Deck B – GFF
    The Ascent – Pool Deck C – GFF
    The Ascent – Pool Deck C – GFF

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      A vertical community rising at the crossroads of culture and city life

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    • Perspective rendering from a covered patio at Assembly Park, showing outdoor dining tables overlooking a landscaped plaza with walking paths, planted seating areas, and a children's play zone. In the background, retail storefronts and a stage structure provide an active gathering space.

      A bold reinvention of 1980s retail into a dynamic, pedestrian-friendly district

      Assembly Park Mixed-Use

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    Our People

    • Evan Beattie

      Principal
      Chairman / Chief Executive Officer
    • Todd Burtis

      Design Principal
    • Sara Good

      Associate Principal
      Studio Director
    • Kent Pontious

      Associate Principal
      Studio Director
    • Lonnie Burns

      Associate Principal
      Studio Director
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    • Dallas

      3030 Nowitzki Way, Suite 400
      Dallas, Texas 75219

      +1 (214) 303-1500

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    • Fort Worth

      1701 River Run, Suite 800
      Fort Worth, Texas 76107

      +1 (817) 303-1500

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    • Austin

      114 West 7th Street, Suite 200
      Austin, Texas 78701

      +1 (512) 807-0433

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