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The Ascent

This 23-story residential tower creates a compelling connection between the vibrant Victory Park entertainment district and the city skyline

The Ascent – Exterior A – GFF
The Ascent – Exterior A – GFF
The Ascent – Exterior B – GFF
The Ascent – Exterior B – GFF
The Ascent – Exterior C – GFF
The Ascent – Exterior C – GFF
The Ascent – Pool Deck A – GFF
The Ascent – Pool Deck A – GFF
The Ascent – Pool Deck B – GFF
The Ascent – Pool Deck B – GFF
The Ascent – Pool Deck C – GFF
The Ascent – Pool Deck C – GFF

Project Brief

Constructed in the heart of the Victory entertainment district, The Ascent is Greystar’s 23-story, 300-unit, entrée into the luxury high-rise residential market in Dallas. GFF was tasked by this sophisticated client to create a warmer “Texan” aesthetic to respond to this unique site at an urban scale. The development includes ground floor restaurant space just off the American Airlines Center plaza and activates the street for pre-game and post-game fare. An amenity level on the sixth floor incorporates a pool cantilevered over North Houston Street. A rooftop fitness studio and patio area provides views toward the Downtown skyline, Uptown and the Margaret Hunt Hill Bridge.

Mixed-Use & Multifamily

Close-up rendering of the plaza and building base at 1899 McKinney Avenue, with café seating, trees, and retail frontage in Dallas high-rise zone.

Set on a compressed triangular site, 1899 McKinney Avenue rethinks what’s possible for high-rise residential development in Uptown Dallas.

1899 McKinney

Dallas, Texas

Lang Partners Carlisle On The Creek

Dallas, Texas

What if luxury could feel both elevated and grounded at once?

Validus 2701 Brown

Dallas, Texas

Perspective rendering from a covered patio at Assembly Park, showing outdoor dining tables overlooking a landscaped plaza with walking paths, planted seating areas, and a children's play zone. In the background, retail storefronts and a stage structure provide an active gathering space.

A bold reinvention of 1980s retail into a dynamic, pedestrian-friendly district

Assembly Park Mixed-Use

Plano, Texas

Our People

Evan Beattie

Principal
Chairman / Chief Executive Officer

Todd Burtis

Design Principal

Sara Good

Associate Principal
Studio Director

Kent Pontious

Associate Principal
Studio Director

Lonnie Burns

Associate Principal
Studio Director
Contact
Ready to do something memorable together?
Let's Collaborate.

elevating human experience

and strengthening community

through our craft

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  • Dallas
  • Dallas

3030 Nowitzki Way
Suite 400
Dallas, Texas 75219
(214) 303-1500

  • Austin
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114 West 7th Street
Suite 200
Austin, Texas 78701
(512) 807-0433

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1701 River Run
Suite 800
Fort Worth, Texas 76107
(817) 303-1500

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