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Firm Profile

About

History

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Firm Profile

About

History

Awards

Clients

What We Do

Architecture

Interior Design

Planning

Zoning Entitlements

Historic Preservation

What We Do

Architecture

Interior Design

Planning

Zoning Entitlements

Historic Preservation

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Our Approach

Mission & Values

Design Maxims

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Projects

Civic / Municipal

Cultural / Arts

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Mixed-Use & Multifamily

Office & Workplace

Retail & Hospitality

Projects

Civic / Municipal

Cultural / Arts

Faith & Community

K-12 & Higher Education

Mixed-Use & Multifamily

Office & Workplace

Retail & Hospitality

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The Latest

Firm News

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Who We Are

People

Offices

Community Engagement

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Join Our Team

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Contact Us

General Inquiries

New Project Opportunities

Continuing Education

Vendor & Product Opportunities

Design Collaborations

The Ascent

This 23-story residential tower creates a compelling connection between the vibrant Victory Park entertainment district and the city skyline

The Ascent – Exterior A – GFF
The Ascent – Exterior A – GFF
The Ascent – Exterior B – GFF
The Ascent – Exterior B – GFF
The Ascent – Exterior C – GFF
The Ascent – Exterior C – GFF
The Ascent – Pool Deck A – GFF
The Ascent – Pool Deck A – GFF
The Ascent – Pool Deck B – GFF
The Ascent – Pool Deck B – GFF
The Ascent – Pool Deck C – GFF
The Ascent – Pool Deck C – GFF

Project Brief

Constructed in the heart of the Victory entertainment district, The Ascent is Greystar’s 23-story, 300-unit, entrée into the luxury high-rise residential market in Dallas. GFF was tasked by this sophisticated client to create a warmer “Texan” aesthetic to respond to this unique site at an urban scale. The development includes ground floor restaurant space just off the American Airlines Center plaza and activates the street for pre-game and post-game fare. An amenity level on the sixth floor incorporates a pool cantilevered over North Houston Street. A rooftop fitness studio and patio area provides views toward the Downtown skyline, Uptown and the Margaret Hunt Hill Bridge.

Mixed-Use & Multifamily

Close-up rendering of the plaza and building base at 1899 McKinney Avenue, with café seating, trees, and retail frontage in Dallas high-rise zone.

Set on a compressed triangular site, 1899 McKinney Avenue rethinks what’s possible for high-rise residential development in Uptown Dallas.

1899 McKinney

Dallas, Texas

Perspective rendering from a covered patio at Assembly Park, showing outdoor dining tables overlooking a landscaped plaza with walking paths, planted seating areas, and a children's play zone. In the background, retail storefronts and a stage structure provide an active gathering space.

A bold reinvention of 1980s retail into a dynamic, pedestrian-friendly district

Assembly Park Mixed-Use

Plano, Texas

View of the building from across the street showing the retail base, restaurant terrace, and tower above.

Reclaiming the corner as a civic and architectural anchor for Oak Lawn

2615 Oak Lawn Mixed-Use

Dallas, Texas

View of the curved corner façade of Empira 711 N Pearl at dusk, with illuminated windows and street lights reflecting off the building's glass and metal surfaces.

A vertical community rising at the crossroads of culture and city life

Empira 711 Pearl

Dallas, Texas

Our People

Evan Beattie

Principal
Chairman / Chief Executive Officer

Todd Burtis

Design Principal

Sara Good

Associate Principal
Studio Director

Kent Pontious

Associate Principal
Studio Director

Lonnie Burns

Associate Principal
Studio Director

Sam Stribling

Associate
Studio Director

elevating human experience

and strengthening community

through our craft

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  • Dallas
  • Dallas

3030 Nowitzki Way
Suite 400
Dallas, Texas 75219
(214) 303-1500

  • Austin
  • Austin

114 West 7th Street
Suite 200
Austin, Texas 78701
(512) 807-0433

  • Fort Worth
  • Fort Worth

1701 River Run
Suite 800
Fort Worth, Texas 76107
(817) 303-1500

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  • Privacy Policy
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