Retail & Hospitality

Since our founding, our firm has established a strong legacy in retail and hospitality design. Our journey began with shopping centers, where we first honed our skills in place-making, setting the stage for our future endeavors. Over the years, we have expanded our portfolio to include mixed-use developments, retail stores, restaurants, private clubs, and automotive facilities. Each project is an opportunity to create engaging environments that captivate and inspire.

GFF strives to embody soul within the design practice. One that promotes comfort, celebrates nuance & discovery, and brings people together. We enjoy the ability for a project to tell a story rooted in the community it serves. Design is a process which sorts through complex problems, and seeks simple, thoughtful solutions delivered in an artful yet intentional way. We prioritize collaboration, curiosity, and enthusiasm, and we remain focused on elevating the value of a project and how it serves its users.

This philosophy drives us to carefully consider every detail, from the layout and materials to the lighting and decor, ensuring that each space we design resonates with its users. As a multidisciplinary firm, we offer a comprehensive approach to design, encompassing planning, architecture, and interior design. This allows us to seamlessly guide projects from the initial concept through to completion, ensuring a cohesive vision throughout. Our clients trust us to deliver exceptional results, and our repeat collaborations with both boutique and national brands are a testament to our dedication and expertise.