GFF’s Design Maxims are a set of guidelines that the firm uses to ensure that our design process is consistent and effective. At a minimum, we seek to deliver design work that is thoughtful and successful in seven different areas. These maxims serve as a compass for our design teams, guiding them as they work to execute holistically innovative and impactful designs that meet the needs of our clients and exceed their expectations. While each project is a unique opportunity that is driven by the vision of the client, the project’s context, and the impact it will have on the environment, our baseline approach to design ensures that our clients are getting the most comprehensive approach to their projects.
1
GFF Strives to exceed client objectives and advance their vision.
2
Our designs clearly express a big idea.
3
We are collaborative; giving voice to multiple approaches and refining those to reveal the best ideas.
4
These solutions thoughtfully respond to physical, natural, social, and cultural context
5
We are committed to positively impacting people and the planet
6
We leverage our vast market experience to deliver forward-thinking solutions
7
We seek to Create Memorable Places that enhance the human experience
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