GFF is engaged to be the lead Architect for Cypress Equities’ ambitious W7th project spanning five city blocks in downtown Fort Worth and across the street from Tadao Ando’s new Modern.
GFF institutes a monthly State of the Firm meeting, sharing updates on marketing, design, financials and recognitions with the entire staff. The word “kudos” is banned by 2008.
Cypress Equities hatches a plan to develop retail districts for AAFES on army bases around the country and invites GFF to be on the team. Cypress drops the project because they feel there are bigger, more profitable opportunities on the horizon. The 2008 recession proves that theory wrong.
The firm introduces the “Six Pack” – six new principals: Tammy Chambless, Lawrence Cosby, Brian Kuper, Rick Myers, Jon Rollins, and Scott Sower.
The economy collapses in the Great Recession. Over the next six months, GFF parts way with 30% of its staff.