Skip to content
Who We Are
About
People
Offices
News
What We Do
Architecture
Interior Design
Planning
Zoning Entitlements
Historic Preservation
Our Work
Civic & Cultural
Faith & Community
K-12 & Higher Education
Mixed-Use & Multifamily
Office & Workplace
Retail & Hospitality
Contact Us
General Inquiries
New Project Opportunities
Careers
Internships

Once zoned for industry, this 45-acre site near Downtown Dallas is being transformed into a high-density, pedestrian-focused neighborhood with strategic views of the city’s future landmarks

UPR Master Planning and Zoning Consultation

Our client, a prominent developer of multi-family residential communities active nationwide, purchased 45 acres of land from the Union Pacific Railroad along the Trinity River levee near downtown Dallas. The site will be bisected by the extension of the Woodall Rodgers Freeway and the construction of the first of several Trinity River bridges designed by Santiago Calatrava. GFF was engaged to prepare a master plan for a pedestrian-oriented mixed-use neighborhood featuring mid-rise and high-rise residential and office development with retail uses at ground level. Because the property was zoned for industrial uses, a Planned Development zoning district was crafted to facilitate the new development. A form-based zoning strategy was designed with a regulating plan governing the system of streets and block sizes, and an ordinance defining the design of the “public realm,” including tower sizes and orientation, and mandating pedestrian uses at ground level. A small half-acre park was placed in the center of the neighborhood, with careful consideration given to providing pedestrian connections to the Trinity River Lakes and Park. Optimizing views to the Calatrava bridge and the Downtown skyline was a primary objective of the plan. The design addresses the need for a cohesive, pedestrian-friendly urban environment that integrates residential, office, and retail spaces. By implementing a form-based zoning strategy and focusing on the public realm, the master plan ensures a vibrant and sustainable community. The inclusion of green spaces and pedestrian pathways enhances the quality of life for residents and visitors, while the strategic positioning of buildings maximizes views of key landmarks, creating a visually appealing and well-connected neighborhood.

Mixed-Use & Multifamily

Perspective rendering from a covered patio at Assembly Park, showing outdoor dining tables overlooking a landscaped plaza with walking paths, planted seating areas, and a children's play zone. In the background, retail storefronts and a stage structure provide an active gathering space.

A bold reinvention of 1980s retail into a dynamic, pedestrian-friendly district

Assembly Park Mixed-Use

Plano, Texas

A celebrated mid-rise meets a refined residential tower, shaping a new chapter for Maple Terrace

Hines Maple Terrace

Dallas, Texas

View of the building from across the street showing the retail base, restaurant terrace, and tower above.

Reclaiming the corner as a civic and architectural anchor for Oak Lawn

2615 Oak Lawn Mixed-Use

Dallas, Texas

What if luxury could feel both elevated and grounded at once?

Validus 2701 Brown

Dallas, Texas

Our People

Evan Beattie

Principal
Chairman / Chief Executive Officer

Todd Burtis

Design Principal

Sara Good

Associate Principal
Studio Director

Kent Pontious

Associate Principal
Studio Director

Lonnie Burns

Associate Principal
Studio Director
Contact
Ready to do something memorable together?
Let's Collaborate.

elevating human experience

and strengthening community

through our craft

  • Follow Us On Instagram
  • Follow Us On Instagram

Dallas

3030 Nowitzki Way, Suite 400
Dallas, Texas 75219

+1 (214) 303-1500
Map

Fort Worth

1701 River Run, Suite 800
Fort Worth, Texas 76107

+1 (817) 303-1500
Map

Austin

114 West 7th Street, Suite 200
Austin, Texas 78701

+1 (512) 807-0433
Map
Privacy Policy
Login
We use cookies to enhance your experience on this site. By browsing our website, you agree to our cookie usage. No personal details are stored in the process.