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UPR Master Planning and Zoning Consultation

Once zoned for industry, this 45-acre site near Downtown Dallas is being transformed into a high-density, pedestrian-focused neighborhood with strategic views of the city’s future landmarks

Project Brief

Our client, a prominent developer of multi-family residential communities active nationwide, purchased 45 acres of land from the Union Pacific Railroad along the Trinity River levee near downtown Dallas. The site will be bisected by the extension of the Woodall Rodgers Freeway and the construction of the first of several Trinity River bridges designed by Santiago Calatrava. GFF was engaged to prepare a master plan for a pedestrian-oriented mixed-use neighborhood featuring mid-rise and high-rise residential and office development with retail uses at ground level. Because the property was zoned for industrial uses, a Planned Development zoning district was crafted to facilitate the new development. A form-based zoning strategy was designed with a regulating plan governing the system of streets and block sizes, and an ordinance defining the design of the “public realm,” including tower sizes and orientation, and mandating pedestrian uses at ground level. A small half-acre park was placed in the center of the neighborhood, with careful consideration given to providing pedestrian connections to the Trinity River Lakes and Park. Optimizing views to the Calatrava bridge and the Downtown skyline was a primary objective of the plan. The design addresses the need for a cohesive, pedestrian-friendly urban environment that integrates residential, office, and retail spaces. By implementing a form-based zoning strategy and focusing on the public realm, the master plan ensures a vibrant and sustainable community. The inclusion of green spaces and pedestrian pathways enhances the quality of life for residents and visitors, while the strategic positioning of buildings maximizes views of key landmarks, creating a visually appealing and well-connected neighborhood.

Mixed-Use & Multifamily

View of the curved corner façade of Empira 711 N Pearl at dusk, with illuminated windows and street lights reflecting off the building's glass and metal surfaces.

A vertical community rising at the crossroads of culture and city life

Empira 711 Pearl

Dallas, Texas

A celebrated mid-rise meets a refined residential tower, shaping a new chapter for Maple Terrace

Hines Maple Terrace

Dallas, Texas

What if luxury could feel both elevated and grounded at once?

Validus 2701 Brown

Dallas, Texas

Perspective rendering from a covered patio at Assembly Park, showing outdoor dining tables overlooking a landscaped plaza with walking paths, planted seating areas, and a children's play zone. In the background, retail storefronts and a stage structure provide an active gathering space.

A bold reinvention of 1980s retail into a dynamic, pedestrian-friendly district

Assembly Park Mixed-Use

Plano, Texas

Our People

Evan Beattie

Principal
Chairman / Chief Executive Officer

Todd Burtis

Design Principal

Sara Good

Associate Principal
Studio Director

Kent Pontious

Associate Principal
Studio Director

Lonnie Burns

Associate Principal
Studio Director

Sam Stribling

Associate
Studio Director

elevating human experience

and strengthening community

through our craft

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  • Dallas
  • Dallas

3030 Nowitzki Way
Suite 400
Dallas, TX 75219
(214) 303-1500

  • Austin
  • Austin

114 West 7th Street
Suite 200
Austin, Texas 78701
(512) 807-0433

  • Fort Worth
  • Fort Worth

1701 River Run
Suite 800
Fort Worth, Texas 76107
(817) 303-1500

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