John Laurence
AIA NCARB
Project Leader
Texas Tech University – College of Architecture
From the Dallas-based Retail & Hospitality studio, John leverages twelve years of industry expertise to orchestrate complex architectural solutions. His mastery of digital design, fabrication technologies, and BIM management has proven invaluable across mixed-use developments, retail spaces, restaurants, and automotive projects. Since joining GFF in 2020, he has championed technological innovation while serving as BIM liaison for the Retail & Hospitality Studio, applying his passion for optimization and computational efficiency to enhance project delivery. Based in the Austin Office, John’s collaborative reach extends throughout the firm, where he continues to push the boundaries of what’s possible when merging architectural vision with advanced digital tools. His approach to architecture emphasizes process over product, reflecting a commitment to continuous innovation and technical excellence.
From the Dallas-based Retail & Hospitality studio, John leverages twelve years of industry expertise to orchestrate complex architectural solutions. His mastery of digital design, fabrication technologies, and BIM management has proven invaluable across mixed-use developments, retail spaces, restaurants, and automotive projects. Since joining GFF in 2020, he has championed technological innovation while serving as BIM liaison for the Retail & Hospitality Studio, applying his passion for optimization and computational efficiency to enhance project delivery. Based in the Austin Office, John’s collaborative reach extends throughout the firm, where he continues to push the boundaries of what’s possible when merging architectural vision with advanced digital tools. His approach to architecture emphasizes process over product, reflecting a commitment to continuous innovation and technical excellence.