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Brian Moore, Principal and Director of Planning at GFF, standing at a worktable reviewing site plans in a bright studio environment.

Brian Moore

AICP
Principal + Director of Planning
Dallas
Texas A&M University – College of Architecture

Brian brings a balanced blend of analytical precision and creative insight to his role as Director of Planning at GFF. Practicing since 1996, he has guided a wide array of projects that include campus master planning, site analysis, urban design, and land use planning. His approach is rooted in the belief that comprehensive planning must address both quality-of-life needs and market demands for public and private clients alike. Brian’s career is marked by early achievements in architectural research, which laid the foundation for his innovative problem-solving skills. He excels at navigating zoning complexities and regulatory frameworks while inspiring his multidisciplinary teams to deliver projects that are both functional and forward-thinking. His work continues to raise the standard for planning excellence, ensuring that every project contributes positively to the communities it serves.

Brian Moore, Principal and Director of Planning at GFF, standing at a worktable reviewing site plans in a bright studio environment.

Brian brings a balanced blend of analytical precision and creative insight to his role as Director of Planning at GFF. Practicing since 1996, he has guided a wide array of projects that include campus master planning, site analysis, urban design, and land use planning. His approach is rooted in the belief that comprehensive planning must address both quality-of-life needs and market demands for public and private clients alike. Brian’s career is marked by early achievements in architectural research, which laid the foundation for his innovative problem-solving skills. He excels at navigating zoning complexities and regulatory frameworks while inspiring his multidisciplinary teams to deliver projects that are both functional and forward-thinking. His work continues to raise the standard for planning excellence, ensuring that every project contributes positively to the communities it serves.

Brian Moore is a Principal and the Director of Planning with GFF in the Planning Studio.
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    Mixed-Use & Multifamily

    Lang Partners Carlisle On The Creek

    Dallas, Texas

    What if luxury could feel both elevated and grounded at once?

    Validus 2701 Brown

    Dallas, Texas

    Perspective rendering from a covered patio at Assembly Park, showing outdoor dining tables overlooking a landscaped plaza with walking paths, planted seating areas, and a children's play zone. In the background, retail storefronts and a stage structure provide an active gathering space.

    A bold reinvention of 1980s retail into a dynamic, pedestrian-friendly district

    Assembly Park Mixed-Use

    Plano, Texas

    A celebrated mid-rise meets a refined residential tower, shaping a new chapter for Maple Terrace

    Hines Maple Terrace

    Dallas, Texas

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    Sara Good

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    Kent Pontious

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    Studio Director

    Lonnie Burns

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    3030 Nowitzki Way
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    (214) 303-1500

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