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Brian Moore, Principal and Director of Planning at GFF, standing at a worktable reviewing site plans in a bright studio environment.

Brian Moore

AICP
Principal + Director of Planning
Dallas
Texas A&M University – College of Architecture

Brian brings a balanced blend of analytical precision and creative insight to his role as Director of Planning at GFF. Practicing since 1996, he has guided a wide array of projects that include campus master planning, site analysis, urban design, and land use planning. His approach is rooted in the belief that comprehensive planning must address both quality-of-life needs and market demands for public and private clients alike. Brian’s career is marked by early achievements in architectural research, which laid the foundation for his innovative problem-solving skills. He excels at navigating zoning complexities and regulatory frameworks while inspiring his multidisciplinary teams to deliver projects that are both functional and forward-thinking. His work continues to raise the standard for planning excellence, ensuring that every project contributes positively to the communities it serves.

Brian Moore, Principal and Director of Planning at GFF, standing at a worktable reviewing site plans in a bright studio environment.

Brian brings a balanced blend of analytical precision and creative insight to his role as Director of Planning at GFF. Practicing since 1996, he has guided a wide array of projects that include campus master planning, site analysis, urban design, and land use planning. His approach is rooted in the belief that comprehensive planning must address both quality-of-life needs and market demands for public and private clients alike. Brian’s career is marked by early achievements in architectural research, which laid the foundation for his innovative problem-solving skills. He excels at navigating zoning complexities and regulatory frameworks while inspiring his multidisciplinary teams to deliver projects that are both functional and forward-thinking. His work continues to raise the standard for planning excellence, ensuring that every project contributes positively to the communities it serves.

Brian Moore is a Principal and the Director of Planning with GFF in the Planning Studio.
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    Mixed-Use & Multifamily

    What if luxury could feel both elevated and grounded at once?

    Validus 2701 Brown

    Dallas, Texas

    A celebrated mid-rise meets a refined residential tower, shaping a new chapter for Maple Terrace

    Hines Maple Terrace

    Dallas, Texas

    Lang Partners Carlisle On The Creek

    Dallas, Texas

    View of the curved corner façade of Empira 711 N Pearl at dusk, with illuminated windows and street lights reflecting off the building's glass and metal surfaces.

    A vertical community rising at the crossroads of culture and city life

    Empira 711 Pearl

    Dallas, Texas

    Our People

    Evan Beattie

    Principal
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    Todd Burtis

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    Sara Good

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    Kent Pontious

    Associate Principal
    Studio Director

    Lonnie Burns

    Associate Principal
    Studio Director

    Sam Stribling

    Associate
    Studio Director

    elevating human experience

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    • Dallas
    • Dallas

    3030 Nowitzki Way
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    Dallas, Texas 75219
    (214) 303-1500

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    114 West 7th Street
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    Fort Worth, Texas 76107
    (817) 303-1500

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