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    Brian Moore, Principal and Director of Planning at GFF, standing at a worktable reviewing site plans in a bright studio environment.

    Brian Moore

    AICP
    Principal + Director of Planning
    Dallas
    Texas A&M University – College of Architecture

    Brian brings a balanced blend of analytical precision and creative insight to his role as Director of Planning at GFF. Practicing since 1996, he has guided a wide array of projects that include campus master planning, site analysis, urban design, and land use planning. His approach is rooted in the belief that comprehensive planning must address both quality-of-life needs and market demands for public and private clients alike. Brian’s career is marked by early achievements in architectural research, which laid the foundation for his innovative problem-solving skills. He excels at navigating zoning complexities and regulatory frameworks while inspiring his multidisciplinary teams to deliver projects that are both functional and forward-thinking. His work continues to raise the standard for planning excellence, ensuring that every project contributes positively to the communities it serves.

    Brian Moore, Principal and Director of Planning at GFF, standing at a worktable reviewing site plans in a bright studio environment.

    Brian brings a balanced blend of analytical precision and creative insight to his role as Director of Planning at GFF. Practicing since 1996, he has guided a wide array of projects that include campus master planning, site analysis, urban design, and land use planning. His approach is rooted in the belief that comprehensive planning must address both quality-of-life needs and market demands for public and private clients alike. Brian’s career is marked by early achievements in architectural research, which laid the foundation for his innovative problem-solving skills. He excels at navigating zoning complexities and regulatory frameworks while inspiring his multidisciplinary teams to deliver projects that are both functional and forward-thinking. His work continues to raise the standard for planning excellence, ensuring that every project contributes positively to the communities it serves.

    Brian Moore is a Principal and the Director of Planning with GFF in the Planning Studio.
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      View More Projects

      • View of the building from across the street showing the retail base, restaurant terrace, and tower above.

        Reclaiming the corner as a civic and architectural anchor for Oak Lawn

        2615 Oak Lawn Mixed-Use

        Dallas, Texas

      • Perspective rendering from a covered patio at Assembly Park, showing outdoor dining tables overlooking a landscaped plaza with walking paths, planted seating areas, and a children's play zone. In the background, retail storefronts and a stage structure provide an active gathering space.

        A bold reinvention of 1980s retail into a dynamic, pedestrian-friendly district

        Assembly Park Mixed-Use

        Plano, Texas

      • A celebrated mid-rise meets a refined residential tower, shaping a new chapter for Maple Terrace

        Hines Maple Terrace

        Dallas, Texas

      • Close-up rendering of the plaza and building base at 1899 McKinney Avenue, with café seating, trees, and retail frontage in Dallas high-rise zone.

        Set on a compressed triangular site, 1899 McKinney Avenue rethinks what’s possible for high-rise residential development in Uptown Dallas.

        1899 McKinney

        Dallas, Texas

      Our People

      • Evan Beattie

        Principal
        Chairman / Chief Executive Officer
      • Todd Burtis

        Design Principal
      • Sara Good

        Associate Principal
        Studio Director
      • Kent Pontious

        Associate Principal
        Studio Director
      • Lonnie Burns

        Associate Principal
        Studio Director
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      • Dallas

        3030 Nowitzki Way, Suite 400
        Dallas, Texas 75219

        +1 (214) 303-1500

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      • Fort Worth

        1701 River Run, Suite 800
        Fort Worth, Texas 76107

        +1 (817) 303-1500

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        114 West 7th Street, Suite 200
        Austin, Texas 78701

        +1 (512) 807-0433

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