GFF’s Design Maxims are a set of guidelines that the firm uses to ensure that our design process is consistent and effective. At a minimum, we seek to deliver design work that is thoughtful and successful in seven different areas. These maxims serve as a compass for our design teams, guiding them as they work to execute holistically innovative and impactful designs that meet the needs of our clients and exceed their expectations. While each project is a unique opportunity that is driven by the vision of the client, the project’s context, and the impact it will have on the environment, our baseline approach to design ensures that our clients are getting the most comprehensive approach to their projects.
1
GFF Strives to exceed client objectives and advance their vision.
2
Our designs clearly express a big idea.
3
We are collaborative; giving voice to multiple approaches and refining those to reveal the best ideas.
4
These solutions thoughtfully respond to physical, natural, social, and cultural context
5
We are committed to positively impacting people and the planet
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We leverage our vast market experience to deliver forward-thinking solutions
7
We seek to Create Memorable Places that enhance the human experience
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Learn more about our practice.
Design Awards
While we are expertly passionate about what we design, it is ultimately the client’s vision and direction that drives the design process and leads to the creation of memorable places.
Mission & Values
The words in our corporate mission were chosen carefully. Because we are Architects, Interior Designers, and Planners, the places we create take on many forms: the workplace interior, courtyards and spaces between buildings, walkable mixed use villages and the educational campus, for instance. A memorable place is beautiful, uplifting, sustainable and authentic…crafted to endure so that its value builds over time.
Sustainability
GFF carefully considers the resources of our clients and our planet to create healthier, higher performing environments. Sustainable projects reduce waste and natural resource consumption while promoting occupant morale, student performance and employee productivity.
Board Service
GFF is committed to making an impact in our communities. In Dallas, Fort Worth and Austin, members of our firm serve as leaders and Board Members within organizations that seek to make our cities better places for all.
Clients
We value our clients’ vision and objectives above all else. We take on multiple projects for almost every client because they trust in our commitment to excellence and our ability to deliver on their needs.