GFF is Turning On A New Light in 2024.

(Allow Us To Reintroduce Ourselves)

We are excited to start 2024 with a new logo, inspired by our new headquarters in the heart of the vibrant Victory Park neighborhood of Dallas. This transition is more than just a change of logo and address; it is an improved reflection of who we are and where we want to go as an industry-leading, design-focused firm.

Relocating our Dallas headquarters to 3030 Nowitzki Way is an important step forward in our vision for further growth, expanding opportunities for our talented team. Following the recent relocations and expansions of both our Austin and Fort Worth offices, our Dallas office move reflects our enduring firm-wide commitment to contribute to the vibrancy of the cities where we work, weaving together our identity with those of the neighborhoods we help to shape.

Since our founding in 1982, our firm has had an unwavering commitment to our clients and to enhancing the cities in which we work and live. As Good Fulton & Farrell, we earned a reputation for innovative service, creative placemaking, and active community involvement. In 2015, we simplified our name to “GFF” as we started the transition to a new era of leadership, and in 2024, the evolution continues.

As we bid farewell to 2808 Fairmount Street, we see our future in a new light. Including the word “design” in our new logo reflects our commitment to the heart of what we do, across all the design services that we offer to our clients. Our new home and logo are more than just visual transformations; they reflect the seamless integration of our teams and the shared vision among our Architects, Interior Designers, Landscape Architects, and Planners that the future of our firm is brighter than ever.

Join us as we debut our new home in Victory Park, a place where the spirit of celebration is in its very name.

–Your friends at GFF

“The walkability of Victory Park was particularly appealing to us, offering direct access to mass transit options via DART and the TRE within a block of the south end of the Katy Trail, providing our team with sustainable and healthy commute alternatives. When we learned that Asana Partners planned to enhance the provided on-site office amenities, including workout facilities, a bike room, and showers for our team, it solidified our conviction that 3030 Nowitzki Way is the ideal next-gen office location for GFF.”

Evan Beattie, Senior Principal + Chairman / Chief Executive Officer

Aerial view of GFF's new office location in Victory Park's entertainment district at dusk, with a bustling plaza illuminated by ads and Dallas-themed lighting before a Dallas Mavericks game.
Aerial view of Victory Park's plaza at dusk, filled with people before a Dallas Mavericks game. GFF's new office is located on the top two floors of the east building, with new signage above.

The Big Idea

At GFF, we strive to create spaces that enhance the human experience. Our new office design embodies this conviction, reimagining how we work in a space that draws inspiration from its unique location and the DNA of our firm. The move to Victory Plaza offers us the opportunity for reflection on the firm we have been as we cultivate a more collaborative mindset.

The energy of Victory Plaza is a perfect match for our growing firm. We carefully considered the space we were moving into, aiming to be good stewards of the existing improvements while reinterpreting it into a fitting representation of our firm. Beginning with an examination of the cityscape that shaped our pebble-like building footprint, our design decisions reflect that context throughout the interior, with each gesture drawing inspiration from the building itself.

Guests visiting our office arrive on the same floor as our employees. Immediately visible is a central grand staircase, leading to an upper-floor suite filled with presentation and meeting spaces, wrapped with a lounge providing visibility to our collaborative practice at work. A surrounding plinth of walnut millwork contains a biophilic indoor landscape, offering an alternative environment for those seeking respite.

Each GFF practice group seamlessly blends into the next, serving as a constant reminder to our guests, clients, and staff of the distinctive integrated expertise we strive for.

A wide variety of space types is positioned around the office to accommodate our diverse staff, encompassing differing work styles and personality types. Open, closed, quiet, social, scheduled, or impromptu—the varied workspace options enable us to choose the best fit for each task, maintaining flexibility that keeps us nimble and on-point. Our commitment to an elevated and integrated presence underscores our dedication to daily inspiration, enhancing the experiences of both clients and the members of our firm.

“Designing our new offices in Victory Plaza presented us with the opportunity to reflect on the firm we have been while reimagining how our four design disciplines collaborate in the future. We anticipate the light, open environment of the new office with its varied workspace options and sinuous spatial relationships will inspire both our clients and members of our firm alike.”

Brian Kuper, Design Principal

Guests visiting our office enter on the same floor as our employees. Immediately visible is a central staircase which leads to an upper floor suite of presentation space.
A myriad of different space types accommodates our diverse staff, their differing work styles, and personality types — open, closed, quiet, social, scheduled, or impromptu.

See You Soon!

At GFF, we strive to create spaces that enhance human experience. Our new office design exhibits this conviction while reimagining how we work in a space that references its unique location and the DNA of our firm. The move to Victory Plaza comes with the opportunity for reflection on the firm we have been as well as our advancing a more collaborative mindset.


Learn more about the mission and organization of our practice.

We Are Hiring!

We offer a dynamic and stimulating work environment, competitive salary/benefits and advancement potential at all levels for Architects, Interior Designers, Landscape Architects, Planners and our Operations Team.

New Project Opportunities

Please contact us if you are a prospective client with a new project opportunity that you would like to discuss with out experts.


GFF carefully considers the resources of our clients and our planet to create healthier, higher performing environments.


Our staff of 140 offers architecture, interior design, planning and landscape architecture throughout the US

Our Work

Our designers are dedicated to Creating Memorable Places.


Read the latest news about our work and learn more about our firm culture

2nd Annual Portfolio Workshop

GFF is hosting it's second annual FREE Portfolio Workshop to assist students in navigating the conceptual and practical aspects of portfolio design and assembly. The virtual workshop will take place on May 31, 2024 followed by an in-person workshop on June 7, 2024 in our Dallas office.

Designing Spaces that Reflect Our Clients’ Mission

In honor of Historic Preservation Month, GFF will be a Bronze Sponsor for the 2023 Preservation Dallas Preservation Achievement Awards on May 17th, 2023.

Life Fellowship Church Unveils Newly Transformed Campus

GFF developed a new comprehensive campus master plan for Life Fellowship Church (LFC) located in McKinney, Texas, which includes renovation and expansion of their current campus to include a 1,200-seat future worship center, a weekday preschool, additional adult classrooms, and an administrative suite on a very compact site.

Protecting Our Feathered Friends

As cities grow and buildings become taller, the need to protect the earth's bird population is becoming more urgent. Thankfully, there are solutions to mitigate the problem, including guidelines for bird friendly glazing selections and building design features.

Our People

Our firm is a dynamic and multi-disciplinary practice with expertise in architecture, interior design, landscape architecture, and planning.

Grant Wickard

Associate Principal + Senior Project Leader

Alix Rios

Associate Principal + Studio Director

Brian Moore

Principal + Director of Planning

Jason Cave

Associate Principal + Director of Civic Practice