Long Branch Master Plan

Creation Equity / 155-Acre Mixed-Use Community

McKinney, Texas

A walkable, green, and character-rich district, Long Branch reimagines everyday life across 155 acres.

Children and families enjoy the open lawn space with restaurants behind — Town green surrounded by dining patios, native plantings, and pedestrian promenades.

Anchored by a central green surrounded by food and beverage destinations, the public realm at Long Branch is designed to bring people together across generations. The town green offers programmed lawn space, native landscaping, and framed views into the surrounding retail and residential edges.

Aerial rendering of Long Branch master plan in McKinney, Texas — Aerial rendering of the 155-acre Long Branch master plan, showing integrated residential, retail, office, and civic components centered around a pedestrian-oriented town square.

Long Branch weaves together diverse uses and typologies within a cohesive urban framework. The district plan balances office, residential, and retail development with layered green infrastructure, complete streets, and pedestrian-scale blocks.

Covered breezeway between shops at Long Branch’s retail village — A breezeway connects commercial storefronts and opens to the town green beyond.

Mixed residential units along a calm vehicular corridor — Tree canopy, contemporary architectural detailing, and stepped entries define this multi-family block.

At the heart of the retail village, a shaded lawn and covered breezeways define the pedestrian experience. These outdoor rooms support everything from weekend events and farmers markets to quiet lunch breaks and neighborhood strolling.

Cafés and small shops fronting the green in Long Branch — Courtyard dining and storefronts animate the pedestrian experience at street level.

Gabled storefronts and walkable streetscapes lend Long Branch a familiar yet contemporary character. Buildings are scaled to the pedestrian with active edges, canopies, and a mix of local retail, giving the district a sense of place.

Street view of residential buildings with pedestrians and greenery — Pedestrian circulation is enhanced by finely-scaled residential entrances, lush planting, and calm vehicular streets.

Tree-lined residential street with three-story buildings and mixed mobility — Quiet streets serve as a backbone for family life with bike lanes, on-street parking, and pedestrian activity.

Residents walk dogs and socialize in landscaped green spaces at Long Branch — Pocket parks woven between buildings foster casual encounters and relaxation.

Tree-lined corridor between residential buildings in Long Branch — Walkable residential corridors lined with trees and mid-rise buildings provide quiet transitions between neighborhood zones.

Residential blocks prioritize comfort, shade, and mobility with thoughtfully planted streets and articulated building massing. Tree-lined corridors welcome both residents and visitors, offering visual continuity and a strong sense of address. Neighborhood greens—ranging from formal parks to casual open space—are stitched into the fabric of the plan. These accessible outdoor areas give residents and visitors places to pause, meet, or unwind just steps from their front doors.

Conceptual site plan showing tract divisions and road alignment for Long Branch — Conceptual site plan outlining Tracts I–IV and future U.S. 380 alignment near U.S. 75 in McKinney.

The site plan articulates the intentional structure of Long Branch, with clear transitions between program areas and connectivity to the surrounding transportation network, including the planned US 380 realignment.

“GFF was an invaluable piece of the team, and curated not only the right mix of uses, but the right placement of uses, all while navigating extremely complex site conditions and a complicated entitlement process. The differentiators for us on the project came down the elevated design and the thoughtful placement of project components across the site, and GFF’s work there has set us up for long term success as this project is built out. Their professionalism, creativity, and ability to have fun while working through the process makes GFF our “go-to” for large scale mixed use, and we look forward to future collaborations.”

Alex Bez
Principal, Creation Equity

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