John Eagle – Acura Houston

Houston, Texas

Located on the west side of Houston near Katy, this innovative 45,000-square-foot dealership marries high technology with Acura’s corporate identity (CI) requirements. An exterior vehicle display feature uses polished concrete and a thin sheet of flowing water to produce an elegant entry to the facility. Directly behind the display, a glass box showroom with an internal ramp elevates specialty cars, and a large LED screen broadcasts Acura commercials to travelers on Interstate 10.

Originally completed in 2006, GFF was engaged by the dealer in 2017 to upgrade the facility to meet new Honda CI requirements, as well as a host of evolving functional upgrades. The renovation was completed in 2018.

The design addresses the need for a high-tech, visually striking environment that aligns with Acura’s brand identity. The use of polished concrete, flowing water, and advanced display features creates a sophisticated and modern aesthetic. The glass box showroom and prominent LED screen enhance visibility and engagement, ensuring the dealership stands out to passing travelers and potential customers.

Virtual Reality

Explore our recent renovation work in virtual reality.