Founding Principal / Chairman
University of Texas at Austin

Larry Good is a founding principal and the chairman of GFF, Inc

A founding principal and Chairman of GFF, Mr. Good has focused on strategic issues of real estate feasibility and urban land use planning throughout his 40 years of experience. For a diverse clientele, Larry has successfully led the firm’s efforts in campus planning, urban design, land use planning, zoning assistance and project site planning. In addition to this expertise, he is a recognized leader in mixed use development, highdensity multi-family, and shopping center design having taught courses on the subject for the Urban Land Institute for 10 years. Larry frequently taps into key civic and industry relationships for the benefit of our clientele.

Mr. Good has been a member of the prestigious AIA College of Fellows since 1989, served on the National Board of Directors for AIA from 1990 to 1994, and has won the AIA Dallas President’s Medal and Young Architect of the Year awards. He is the recipient of the 2008 Kessler Award, the highest honor given by the Greater Dallas Planning Council and the 2011 Chairman’s Award from Downtown Dallas, Inc. Civic and industry activities include serving as Chairman of the Downtown Dallas Association, President of the Greater Dallas Planning Council, Chairman of the Dallas Urban Design Advisory Committee, on the Board of Directors of The Dallas Plan, The Real Estate Council, Urban Land Institute and as a member of Leadership Dallas. He co-authored the AIA Guidebook to Dallas Architecture and Dallasights. Larry graduated Summa Cum Laude from The University of Texas.

Happy New Year from GFF

GFF celebrated their 35th anniversary and annual Holiday Party at Factory Six03. The newly renovated West End Building was designed by GFF’s own Chris Andersen, Jillian Brooks, Reagan Compton, Larry Good and Traci Webster. Being able to celebrate these milestones at a building close to our hearts made the evening all the more special! Happy…

Larry Good Receives 2015 Texas Society of Architects Honor Award

Chairman and co-founder of GFF, Larry Good, is this year's recipient of the Texas Society of Architects Award for Community Service in Honor of James D. Pfluger, FAIA. In addition, retired GFF Principal, Bryce Weigand, is the recipient of the Medal for Lifetime Achievement in Honor of Llewellyn W. Pitts, FAIA. Read more about this year's…

TREC Young Guns Tour 3700M

On Thursday, May 29th, the Real Estate Council Young Guns participated in an About Town hard hat tour of the 472,000 mixed use development 3700 M. Tour leaders were Neal Sleeper of Cityplace Company, Larry Good and Laura Eder of GFF, and Will Pender of Rogers O’Brien Construction. This project is located at the corner…

After 10 years, I’ve dropped my support of the Trinity Tollway

This article appeared yesterday (06.01.2014) in the Dallas Morning News. You can view the original article HERE. The Margaret Hunt Hill Bridge has fulfilled its promise as a beautiful landmark that makes crossing the river a celebrated event. Progress is coming to the area. Why would we want to risk derailing that? Recent discussions about the merits of…

A Chat with Larry Good : Xavier Spencer

Larry Good : Xavier, remind me where you were born and where you grew up. Xavier Spencer : I was born in Houston, TX. I grew up on the northwest side in the Greenspoint area, and I went to C.E. King High School. LG : Alright…see? I didn’t know that.  And you went to Prairie…

The Pet Post

Young and old, mix or pure, here at GFF we love our animals! We prefer our water-cooler talk to be about our beloved fur babies rather than who was voted off the island. Our pets are our children and like all parents we like to show and tell!