John Eagle – European

Located in an existing retail facility in north Austin, John Eagle European is the premier dealer of elite automotive brands for the central region of Texas. Showcasing Rolls Royce, Bentley, Aston Martin, and Lotus automobiles, the 14,800-square-foot space was envisioned to be more of a boutique gallery than a typical dealership showroom. The design intent was to maintain the continuity of a continuous showroom space while sensitively locating walls, custom art displays, and luxury seating areas to establish a sense of individuality for each corporate brand.

The design addresses the need to create a luxurious and cohesive environment that reflects the exclusivity of the automotive brands showcased. By integrating custom art displays and thoughtfully placed seating areas, the showroom offers a boutique gallery experience that enhances the presentation of each brand. Since its opening in 2009, John Eagle European Austin has become one of the most successful dealers of ultra-high-end automobiles in the United States, demonstrating the effectiveness of this unique design approach.