GFF Planning and Paul Shaw, AICP were hired by the INCAP Fund/Stratford Land Fund III partnership to create the master plan for a 211-acre land assembly at Westmoreland and Interstate 30, just three miles west of Downtown Dallas. The goal was to create a sustainable, mixed use, urban village on the site using best practice planning and landscape design principles with an emphasis on environmental conservation and restoration.
The resulting plan is a walkable urban community incorporating a generous mix of open space and public infrastructure within a New Urbanist block structure designed to create maximum value for the diverse future development sites. A central water feature aligns with an existing stream that bisects the site and serves as the primary orienting device for the individual tracts. Conceptual future building pads are positioned to be responsive to existing topographic conditions on the site and maximize views, with the potential to house as many as 7,500 dwelling units, 1,000 hotel rooms, 1.5M square feet of office and 1M SF of retail.