To be constructed in the heart of the Victory entertainment district at the east corner of Payne and North Houston streets is Greystar’s 23-story, 300-unit, entrée into the luxury high-rise residential market in Dallas. The development includes ground floor restaurant space just off the American Airlines Center plaza anchoring the corner opposite ‘Victory Tavern’ and the ‘Jack Daniel’s Old No. 7 Club’, and activating the street for pre-game and post-game fare. An amenity level on the sixth floor incorporates a pool cantilevered over North Houston Street, where residents and guests may bask in the afternoon sun. A rooftop fitness studio and patio area provides views toward the Downtown skyline, Uptown, or the Margaret Hunt Hill Bridge. The vision for a warmer ‘Texan’ aesthetic responds to a sophisticated context for a sophisticated client, all at an urban scale.