Founding Principal / Chairman

University of Texas at Austin

Resume /

Larry Good is a founding principal and the chairman of GFF, Inc

A founding principal and Chairman of GFF, Mr. Good has focused on strategic issues of real estate feasibility and urban land use planning throughout his 40 years of experience. For a diverse clientele, Larry has successfully led the firm’s efforts in campus planning, urban design, land use planning, zoning assistance and project site planning. In addition to this expertise, he is a recognized leader in mixed use development, highdensity multi-family, and shopping center design having taught courses on the subject for the Urban Land Institute for 10 years. Larry frequently taps into key civic and industry relationships for the benefit of our clientele.

Mr. Good has been a member of the prestigious AIA College of Fellows since 1989, served on the National Board of Directors for AIA from 1990 to 1994, and has won the AIA Dallas President’s Medal and Young Architect of the Year awards. He is the recipient of the 2008 Kessler Award, the highest honor given by the Greater Dallas Planning Council and the 2011 Chairman’s Award from Downtown Dallas, Inc. Civic and industry activities include serving as Chairman of the Downtown Dallas Association, President of the Greater Dallas Planning Council, Chairman of the Dallas Urban Design Advisory Committee, on the Board of Directors of The Dallas Plan, The Real Estate Council, Urban Land Institute and as a member of Leadership Dallas. He co-authored the AIA Guidebook to Dallas Architecture and Dallasights. Larry graduated Summa Cum Laude from The University of Texas.